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    Invest with Us

    As a client of M&G Investments, how do we help you achieve your fund objectives? We consistently apply our prudent valuation-based investment approach. We buy assets that we think are undervalued by the market, and sell them once they have risen to reach their fair value to produce market-beating returns. We believe that consistency is key to successful investing.

    Our business principles

    We are an investment-led business

    We place clients’ investment outcomes at the heart of what we do and we don’t over-complicate the business side of things

    We treat clients fairly and with respect

    We have a responsible distribution strategy

    We only sell products in which we would invest ourselves and we prevent product proliferation

    We have an alignment of interests of clients and staff

    Through ownership mentality and co-investment with clients

    Our Investment Edge


    • To have some holy grail from superior insights
    • To be able to forecast the future better than others
    • To employ a "smarter" team than others
    • To perform better company analysis


    • To take active advantage of price movements and value opportunities
    • To have a stable and proven investment philosophy and team
    • To invest for the long term
    • To be trustworthy and honest in all our dealings

    We stick to our prudent valuation-based investment philosophy

    Since our founding in 1994, we've consistently used our rigorous prudent valuation-based approach in managing all our funds. We focus on company valuations (“bottom-up”) instead of broad investment themes (“top down”). We only buy an asset if its price is substantially below its long-term fair value. We are very risk-conscious, aiming to both protect and grow our clients’ savings.

    In equities, we also have a bias towards investing in quality companies that are value creators - those that regularly deliver above-average growth in future profits and dividends over time.

    We believe that our consistent philosophy and unemotional application of our process will lead to consistent investment performance over time. Consistency is key to successful investing - this is our investment edge.


    You can benefit from a successful and experienced investment team

    Our highly experienced investment team is dedicated to actively managing our clients’ funds using the same prudent valuation-based investment philosophy they’ve applied successfully for over 25 years. We have a team-based approach to constructing our client portfolios, bringing many expert views to the table, and avoiding a single “star” view. In the rapidly changing financial markets, our team has been remarkably stable, resulting in strong continuity and investment success for our clients.


    We are experts in Tactical Asset Allocation

    We operate several TAA ‘overlay’ mandates where we aim to add value at the total Fund level by exploiting asset class mispricing through the use of futures instruments to buy or sell asset-class indices. We implement overweight positions in cheap asset classes and underweight positions inexpensive asset classes. M&G Investments was one of the first investment companies to offer TAA as a stand-alone service, both in the UK and in Southern Africa and as a result, we have one of the most experienced assets allocation teams worldwide.

    We put our clients first

    Our clients are at the heart of our business and we're committed to providing the highest standards of client service. We've not only invested in great people but state-of-the-art systems too, which enable our experienced in-house team to deliver on all our client queries and transactional support. Our clients can also contact us in a manner that suits them, be it on the phone, our website, email, or even via one of our social media portals.

    You benefit from M&G plc's international expertise and resources

    Being part of such a successful global company as M&G plc gives us access to some of the best worldwide resources and investment expertise to help our clients achieve their investment objectives. The group's large scale and financial strength also offer significant benefits that many other South African asset managers can't match.